Monday, February 28, 2011

Old News!!!

What's a newspaper? The thing you roll up and hit the dog when it misbehaves, or is it what you use to put your crabs on top of. News papers now a days are something of the past. With people all over the world having internet at home or an easy access to the internet they prefer to use it for their daily news. I mean wouldn't you choose to sit comfortably at home with your laptop on your lap reading the news; or would you rather go outside in the cold and rain to pick up the newspaper from the wet and muddy grass.

Is it not ironic how the Washington Post an online newspaper is reporting how there has been a decline in the use and purchases of newspapers. This article informs us that they're many reasons behind the decline of newspapers, some say it has to do with the increase in prices, others blame it on the bad distribution strategy. Regardless of the reason, the main focus is to increase sales and profits. This article also reveals how Circulation of the Wall Street Journal has decreased by 0.8 percent, to 2,070,498.
http://www.washingtonpost.com/wp-dyn/content/article/2005/05/02/AR2005050201457.html



Tough times is just an understatement from reality of what is happening to the newspaper industry. A huge decline in subscirptions and recorded losses of billions of dollars is the reality of what is actually happening. In 2009, newspapers made $27.564 billion in total advertising and sales revenue, this may sound like a lot but when you compare it to 2008 it is upsetting. In 2008 newspapers made $37.848 billion, meaning a 27.2% drop from the two years.



The shift from print to online has been a hard and tedious process for many newspaper companies. With their profits dropping and people going to online sources, newspapers still seem to be running. As Charles Darwin said, survival of the fittest.










As people and society advance so does the way of delivering news,

Monday, February 21, 2011

Magazines in the checkout line: Airbrush much?

In today's society magazines fit many purposes, some are meant to advertise products, others are meant to inform the audience of some basic information. But in the end what sells the magazine and meets the purpose of the magazines are hot and handsome males and females. In today's world everywhere you look you will see a hot, sexy women on the cover of a magazine meant to be sold to men, and a strong, handsome man for magazines meant for women. This method of advertising is meant to attract and catch the eye of viewers hopefully leading to them buying their magazine. Using hot, model like people magazine companies make millions, but do you really think this method of advertising is appropriate?

Magazines like sports illustrated swim suit edition don't just put an everyday women on the cover of the magazine; they use a hot, skinny, tan, and almost completely naked picture of a women instead. Pictures like these are the type of images you see everyday as you browse through the local magazine stand. I believe images like these are not appropriate for kids to see, I believe it makes young girls think the only way to attract men is with a body like that, but in reality everyone should be happy with the body they have.



In the end magazines glamorize the idea of having a hot body and are becoming more harmful for today's youth by manipulating their minds into believing being sexy and skinny is the only way to be famous and on the cover of magazines. But I strongly believe kids should feel free to look how they want with out any outside influences like magazines such as Sports Illustrated and Men's Fitness implying negative ideas such as being fit is only possible when you have huge biceps and a 6-pack like the man on the cover of Men's Fitness.